1999: The Electronic Business Unit of Gay Freres Vente and Exportation SA developed The Smart Point® technology. At that time, the company was producing hundreds of thousands of gold bracelets each year on behalf of Rolex. In the late 1990s, Gay Freres sold its assets to Rolex, but not all, one of these was The Smart Point® technology. In December 1999, Smart Point SA was officially established in Geneva.
Smart Point SA is currently involved to developing Identification Solutions. The company follows the entire process of creation from the solution concept to its market entry, integrating the interdisciplinary potential of engineering both for software and hardware.
One of the main strength of the Smart Point SA is to be able to produce quality Solutions, using state-of-the-art technologies, achieving the highest levels of effectiveness and at the same time ensuring maximum reliability and ease of use.